{"id":3009,"date":"2023-09-04T15:13:46","date_gmt":"2023-09-04T13:13:46","guid":{"rendered":"https:\/\/gunnarfey.com\/?page_id=3009"},"modified":"2026-07-27T14:24:56","modified_gmt":"2026-07-27T12:24:56","slug":"home","status":"publish","type":"page","link":"https:\/\/gunnarfey.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:48px;--awb-padding-bottom:48px;--awb-bg-size:cover;--awb-width-large:100%;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p style=\"text-align: center;\">Performance &amp; Social Media Marketing<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-rotating fusion-animate-loop fusion-title-clipIn fusion-title-size-one\" style=\"--awb-margin-bottom:32px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:24px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-custom_typography_1-font-size);\"><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_1-font-family);font-weight:var(--awb-custom_typography_1-font-weight);font-style:var(--awb-custom_typography_1-font-style);margin:0;letter-spacing:var(--awb-custom_typography_1-letter-spacing);text-transform:none;font-size:1em;--fontSize:62;line-height:var(--awb-custom_typography_1-line-height);\"><span class=\"fusion-animated-text-prefix\">Outreach that<\/span> <span class=\"fusion-animated-texts-wrapper\" data-length=\"line\" data-minDisplayTime=\"2800\"><span class=\"fusion-animated-texts\"><span data-in-effect=\"clipIn\" class=\"fusion-animated-text\" data-in-sequence=\"true\" data-out-reverse=\"true\" data-out-effect=\"clipOut\">pays off.<\/span><span data-in-effect=\"clipIn\" class=\"fusion-animated-text\" data-in-sequence=\"true\" data-out-reverse=\"true\" data-out-effect=\"clipOut\">converts.<\/span><span data-in-effect=\"clipIn\" class=\"fusion-animated-text\" data-in-sequence=\"true\" data-out-reverse=\"true\" data-out-effect=\"clipOut\">works.<\/span><\/span><\/span> <span class=\"fusion-animated-text-postfix\"><\/span><\/h1><\/div><!-- ============================================================\n     GUNNAR FEY  |  Header-Animation \"Analytics Dashboard\" v2\n     Flach (max 33vh, Auto-Fit) + durchgehende Bewegung\n     Wortlos (Skeleton-Platzhalter + Roboto-Mono-Zahlen)\n     Weiss. Farben: #8AAAB7 + #2C545D + Neutralgrau\n     Einbau in Avada: Code Block Element, kompletten Block einfuegen\n     ============================================================ -->\n\n<div class=\"gf-hero\" id=\"gf-hero\">\n  <div class=\"gf-dash\" id=\"gf-dash\">\n\n    <!-- Topbar -->\n    <div class=\"gf-top\">\n      <div class=\"gf-brandmark\"><\/div>\n      <div class=\"gf-pills\">\n        <span class=\"gf-pill gf-pill--active\"><\/span>\n        <span class=\"gf-pill\"><\/span>\n        <span class=\"gf-pill\"><\/span>\n      <\/div>\n      <div class=\"gf-avatar\"><\/div>\n    <\/div>\n\n    <!-- KPI-Chips -->\n    <div class=\"gf-kpis\">\n      <div class=\"gf-kpi\">\n        <span class=\"gf-skel gf-skel--xs\"><\/span>\n        <div class=\"gf-kpi-num\" data-target=\"24800\" data-format=\"k\">0<\/div>\n        <div class=\"gf-spark\" data-spark=\"1\"><\/div>\n        <span class=\"gf-trend gf-trend--up\"><\/span>\n      <\/div>\n      <div class=\"gf-kpi\">\n        <span class=\"gf-skel gf-skel--xs\"><\/span>\n        <div class=\"gf-kpi-num\" data-target=\"42\" data-decimals=\"1\" data-suffix=\"x\">0<\/div>\n        <div class=\"gf-spark\" data-spark=\"2\"><\/div>\n        <span class=\"gf-trend gf-trend--up\"><\/span>\n      <\/div>\n      <div class=\"gf-kpi\">\n        <span class=\"gf-skel gf-skel--xs\"><\/span>\n        <div class=\"gf-kpi-num\" data-target=\"37\" data-decimals=\"1\" data-suffix=\"%\">0<\/div>\n        <div class=\"gf-spark\" data-spark=\"3\"><\/div>\n        <span class=\"gf-trend gf-trend--up\"><\/span>\n      <\/div>\n    <\/div>\n\n    <!-- Hauptreihe -->\n    <div class=\"gf-main\">\n\n      <!-- Balken -->\n      <div class=\"gf-card gf-card--bars\">\n        <div class=\"gf-card-head\">\n          <span class=\"gf-skel gf-skel--sm\"><\/span>\n          <span class=\"gf-dot gf-dot--live\"><\/span>\n        <\/div>\n        <div class=\"gf-bars\" id=\"gf-bars\">\n          <div class=\"gf-bargroup\"><i style=\"--c:var(--d)\"><\/i><i style=\"--c:var(--l)\"><\/i><\/div>\n          <div class=\"gf-bargroup\"><i style=\"--c:var(--d)\"><\/i><i style=\"--c:var(--l)\"><\/i><\/div>\n          <div class=\"gf-bargroup\"><i style=\"--c:var(--d)\"><\/i><i style=\"--c:var(--l)\"><\/i><\/div>\n          <div class=\"gf-bargroup\"><i style=\"--c:var(--d)\"><\/i><i style=\"--c:var(--l)\"><\/i><\/div>\n          <div class=\"gf-bargroup\"><i style=\"--c:var(--d)\"><\/i><i style=\"--c:var(--l)\"><\/i><\/div>\n          <div class=\"gf-bargroup\"><i style=\"--c:var(--d)\"><\/i><i style=\"--c:var(--l)\"><\/i><\/div>\n        <\/div>\n        <div class=\"gf-axis\"><\/div>\n      <\/div>\n\n      <!-- Donut -->\n      <div class=\"gf-card gf-card--donut\">\n        <div class=\"gf-donut-wrap\">\n          <svg class=\"gf-donut\" viewBox=\"0 0 120 120\">\n            <circle class=\"gf-ring-bg\" cx=\"60\" cy=\"60\" r=\"48\"><\/circle>\n            <circle class=\"gf-ring gf-ring--2\" cx=\"60\" cy=\"60\" r=\"48\"><\/circle>\n            <circle class=\"gf-ring gf-ring--1\" cx=\"60\" cy=\"60\" r=\"48\"><\/circle>\n          <\/svg>\n          <div class=\"gf-donut-num\" data-target=\"68\" data-suffix=\"%\">0<\/div>\n        <\/div>\n        <div class=\"gf-legend\">\n          <span><i style=\"background:var(--d)\"><\/i><b class=\"gf-skel gf-skel--xs\"><\/b><\/span>\n          <span><i style=\"background:var(--l)\"><\/i><b class=\"gf-skel gf-skel--xs\"><\/b><\/span>\n        <\/div>\n      <\/div>\n\n      <!-- Area-Kurve -->\n      <div class=\"gf-card gf-card--area\">\n        <div class=\"gf-card-head\">\n          <span class=\"gf-skel gf-skel--sm\"><\/span>\n          <div class=\"gf-bignum\" data-target=\"5318\">0<\/div>\n        <\/div>\n        <svg class=\"gf-area\" viewBox=\"0 0 320 96\" preserveAspectRatio=\"none\">\n          <defs>\n            <linearGradient id=\"gfGrad\" x1=\"0\" y1=\"0\" x2=\"0\" y2=\"1\">\n              <stop offset=\"0%\" stop-color=\"#2C545D\" stop-opacity=\"0.18\"\/>\n              <stop offset=\"100%\" stop-color=\"#2C545D\" stop-opacity=\"0\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path class=\"gf-area-fill\" d=\"\"><\/path>\n          <path class=\"gf-area-line\" d=\"\"><\/path>\n          <circle class=\"gf-area-run\" r=\"3.5\"><\/circle>\n          <circle class=\"gf-area-pt\" r=\"4\"><\/circle>\n        <\/svg>\n        <div class=\"gf-prog\"><i class=\"gf-prog-fill\" data-w=\"74\" style=\"background:var(--l)\"><\/i><\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/div>\n\n<style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Roboto+Mono:wght@500;600&family=Roboto:wght@400;500&display=swap');\n\n  .gf-hero {\n    --d:#2C545D; --l:#8AAAB7; --ink:#2C545D;\n    --skel:#E6EBED; --line:#E4E9EB; --inset:#F5F7F8;\n    --gf-scale:1;                 \/* manuelle Feinjustierung *\/\n    position:relative; width:100%;\n    height:clamp(200px, 33vh, 380px);   \/* max ein Drittel *\/\n    background:#fff; overflow:hidden;\n    display:flex; align-items:center; justify-content:center;\n    padding:0 18px; box-sizing:border-box;\n    font-family:'Roboto', Arial, sans-serif;\n  }\n  .gf-hero *, .gf-hero *::before, .gf-hero *::after { box-sizing:border-box; }\n\n  .gf-dash {\n    width:100%; max-width:900px;\n    transform-origin:center center;\n    background:#fff; border:1px solid var(--line); border-radius:18px;\n    padding:14px 16px 16px;\n    box-shadow:0 24px 60px -30px rgba(44,84,93,0.30), 0 6px 16px -10px rgba(44,84,93,0.12);\n  }\n\n  .gf-top { display:flex; align-items:center; gap:12px; margin-bottom:12px; }\n  .gf-brandmark { width:24px; height:24px; border-radius:7px; background:var(--d); flex:0 0 auto; }\n  .gf-pills { display:flex; gap:7px; flex:1; }\n  .gf-pill { width:42px; height:13px; border-radius:7px; background:var(--skel); }\n  .gf-pill--active { width:56px; background:var(--d); }\n  .gf-avatar { width:24px; height:24px; border-radius:50%; background:var(--l); flex:0 0 auto; }\n\n  .gf-kpis { display:grid; grid-template-columns:repeat(3,1fr); gap:10px; margin-bottom:10px; }\n  .gf-kpi { position:relative; background:var(--inset); border:1px solid var(--line);\n            border-radius:12px; padding:9px 12px; overflow:hidden; }\n  .gf-kpi-num { font-family:'Roboto Mono',monospace; font-weight:600; color:var(--ink);\n                font-size:20px; line-height:1.1; letter-spacing:-0.5px; margin-top:6px; }\n  .gf-spark { height:16px; margin-top:4px; }\n  .gf-trend { position:absolute; top:10px; right:10px; width:0; height:0;\n              border-left:5px solid transparent; border-right:5px solid transparent;\n              border-bottom:8px solid var(--l); }\n\n  .gf-skel { display:block; height:8px; border-radius:5px; background:var(--skel); }\n  .gf-skel--xs { width:42px; }\n  .gf-skel--sm { width:72px; height:9px; }\n\n  .gf-main { display:grid; grid-template-columns:1.5fr 0.9fr 1.4fr; gap:10px; }\n  .gf-card { background:#fff; border:1px solid var(--line); border-radius:12px; padding:12px; }\n  .gf-card-head { display:flex; align-items:center; justify-content:space-between; margin-bottom:10px; }\n  .gf-dot { width:8px; height:8px; border-radius:50%; background:var(--d); }\n  .gf-dot--live { animation:gfPulse 1.4s ease-in-out infinite; }\n\n  .gf-bars { display:flex; align-items:flex-end; justify-content:space-between; gap:9px; height:96px; }\n  .gf-bargroup { display:flex; align-items:flex-end; gap:4px; flex:1; height:100%; }\n  .gf-bargroup i { flex:1; background:var(--c); border-radius:4px 4px 0 0; height:8%; }\n  .gf-axis { height:1px; background:var(--line); margin-top:7px; }\n\n  .gf-card--donut { display:flex; flex-direction:column; align-items:center; }\n  .gf-donut-wrap { position:relative; flex:1; display:flex; align-items:center; justify-content:center; }\n  .gf-donut { width:104px; height:104px; transform:rotate(-90deg); }\n  .gf-donut circle { fill:none; stroke-width:13; }\n  .gf-ring-bg { stroke:var(--inset); }\n  .gf-ring { stroke-linecap:round; stroke-dasharray:301.6; stroke-dashoffset:301.6; }\n  .gf-ring--1 { stroke:var(--d); }\n  .gf-ring--2 { stroke:var(--l); }\n  .gf-donut-num { position:absolute; font-family:'Roboto Mono',monospace; font-weight:600;\n                  font-size:19px; color:var(--ink); }\n  .gf-legend { display:flex; gap:14px; justify-content:center; margin-top:6px; }\n  .gf-legend span { display:flex; align-items:center; gap:6px; }\n  .gf-legend i { width:9px; height:9px; border-radius:3px; display:block; }\n\n  .gf-card--area { display:flex; flex-direction:column; }\n  .gf-bignum { font-family:'Roboto Mono',monospace; font-weight:600; font-size:17px; color:var(--ink); }\n  .gf-area { width:100%; flex:1; min-height:54px; }\n  .gf-area-fill { fill:url(#gfGrad); opacity:0; transition:opacity .6s ease .5s; }\n  .gf-area-line { fill:none; stroke:var(--d); stroke-width:2.5; stroke-linejoin:round; stroke-linecap:round;\n                  stroke-dasharray:560; stroke-dashoffset:560; transition:stroke-dashoffset 1.5s ease; }\n  .gf-area-run { fill:var(--l); opacity:0; transition:opacity .3s ease 1.4s; }\n  .gf-area-pt { fill:#fff; stroke:var(--d); stroke-width:2.5; opacity:0; transition:opacity .3s ease 1.4s; }\n  .gf-prog { height:7px; border-radius:5px; background:var(--inset); overflow:hidden; margin-top:10px; }\n  .gf-prog-fill { display:block; height:100%; width:0; border-radius:5px; transition:width 1.2s cubic-bezier(.22,.61,.36,1); }\n\n  @keyframes gfPulse { 0%,100%{ transform:scale(1); opacity:1 } 50%{ transform:scale(1.55); opacity:.4 } }\n\n  @media (max-width: 820px) {\n    .gf-main { grid-template-columns:1.4fr 1fr; }\n    .gf-card--area { display:none; }\n  }\n  @media (max-width: 520px) {\n    .gf-kpis { grid-template-columns:repeat(3,1fr); gap:7px; }\n    .gf-kpi { padding:8px 9px; } .gf-kpi-num { font-size:16px; }\n    .gf-card--donut { display:none; }\n    .gf-main { grid-template-columns:1fr; }\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .gf-dot--live { animation:none; }\n  }\n<\/style>\n\n<script>\n(function () {\n  var hero = document.getElementById('gf-hero');\n  var dash = document.getElementById('gf-dash');\n  var reduced = window.matchMedia && window.matchMedia('(prefers-reduced-motion: reduce)').matches;\n  var running = false, started = false, raf = null;\n\n  function easeOut(t){ return 1 - Math.pow(1 - t, 3); }\n\n  \/* ---------- Auto-Fit: Dashboard nie hoeher als der Header ---------- *\/\n  function fit() {\n    dash.style.transform = 'scale(1)';\n    var avail = hero.clientHeight - 4;\n    var natural = dash.offsetHeight;\n    var userScale = parseFloat(getComputedStyle(hero).getPropertyValue('--gf-scale')) || 1;\n    var s = Math.min(userScale, avail \/ natural);\n    dash.style.transform = 'scale(' + s + ')';\n  }\n\n  \/* ---------- Zahlen ---------- *\/\n  function fmt(el, v) {\n    var dec = parseInt(el.getAttribute('data-decimals') || '0', 10);\n    var suffix = el.getAttribute('data-suffix') || '';\n    var fmtK = el.getAttribute('data-format') === 'k';\n    var out;\n    if (fmtK) out = (v \/ 1000).toFixed(1).replace('.', ',') + 'K';\n    else if (dec > 0) out = (v).toFixed(dec).replace('.', ',');\n    else out = Math.round(v).toLocaleString('de-DE');\n    return out + suffix;\n  }\n  function realValue(el) {\n    var dec = parseInt(el.getAttribute('data-decimals') || '0', 10);\n    var t = parseFloat(el.getAttribute('data-target'));\n    return dec > 0 ? t \/ Math.pow(10, dec) : t;\n  }\n  function countUp(el, cb) {\n    var real = realValue(el), dur = 1300, t0 = null;\n    function step(ts){ if(!t0)t0=ts; var p=Math.min((ts-t0)\/dur,1);\n      el.textContent = fmt(el, real*easeOut(p));\n      if(p<1) requestAnimationFrame(step); else { el.textContent = fmt(el, real); if(cb)cb(); } }\n    requestAnimationFrame(step);\n  }\n  \/\/ Live-Ticken um den Zielwert herum\n  function liveTick(el) {\n    var real = realValue(el);\n    var dec = parseInt(el.getAttribute('data-decimals') || '0', 10);\n    var amp = dec > 0 ? real * 0.03 : real * 0.012;\n    function nudge() {\n      if (!running) return;\n      var from = parseFloat(el.getAttribute('data-cur') || real);\n      var to = real + (Math.random() - 0.5) * 2 * amp;\n      var t0 = null, dur = 700;\n      (function anim(ts){ if(!t0)t0=ts; var p=Math.min((ts-t0)\/dur,1);\n        var v = from + (to-from)*easeOut(p);\n        el.setAttribute('data-cur', v);\n        el.textContent = fmt(el, v);\n        if(p<1 && running) requestAnimationFrame(anim);\n      })(performance.now());\n      setTimeout(nudge, 1600 + Math.random()*1400);\n    }\n    setTimeout(nudge, 1600 + Math.random()*1400);\n  }\n\n  \/* ---------- Sparklines ---------- *\/\n  function drawSpark(host, seed) {\n    var n = 9, rng = seed * 9301 % 233, pts = [];\n    for (var i=0;i<n;i++){ rng=(rng*9301+49297)%233280; pts.push(15-(rng\/233280)*10 - i*0.3); }\n    var w=100, step=w\/(n-1), d='M0,'+pts[0].toFixed(1);\n    for (var j=1;j<n;j++) d+=' L'+(j*step).toFixed(1)+','+pts[j].toFixed(1);\n    host.innerHTML =\n      '<svg viewBox=\"0 0 100 16\" preserveAspectRatio=\"none\" style=\"width:100%;height:100%\">' +\n      '<path d=\"'+d+'\" fill=\"none\" stroke=\"var(--l)\" stroke-width=\"2\" stroke-linecap=\"round\" ' +\n      'stroke-linejoin=\"round\" stroke-dasharray=\"200\" stroke-dashoffset=\"'+(reduced?0:200)+'\">' +\n      (reduced?'':'<animate attributeName=\"stroke-dashoffset\" from=\"200\" to=\"0\" dur=\"1.1s\" fill=\"freeze\" begin=\"0.2s\"\/>')+\n      '<\/path><\/svg>';\n  }\n\n  \/* ---------- Balken: fluessige Dauerbewegung ---------- *\/\n  var bars = [];\n  function initBars() {\n    bars = [];\n    document.querySelectorAll('#gf-bars .gf-bargroup i').forEach(function (el, idx) {\n      bars.push({ el:el, cur:8, target: 34+Math.random()*50, next: idx*260 });\n    });\n  }\n  function retarget(b, now) {\n    b.target = 34 + Math.random()*50;\n    b.next = now + 2600 + Math.random()*2200;\n  }\n\n  \/* ---------- Area: dauerhaft wellende Kurve + laufender Punkt ---------- *\/\n  var areaLine = document.querySelector('.gf-area-line');\n  var areaFill = document.querySelector('.gf-area-fill');\n  var areaRun  = document.querySelector('.gf-area-run');\n  var areaPt   = document.querySelector('.gf-area-pt');\n  var baseY = [78,66,70,54,58,40,46,28,33];\n  var aN = baseY.length, aStepX = 320\/(aN-1);\n  function areaPoints(time) {\n    var p=[];\n    for (var i=0;i<aN;i++){\n      var y = baseY[i] + Math.sin(time*0.0013 + i*0.7)*3.2;\n      p.push([i*aStepX, y]);\n    }\n    return p;\n  }\n  function pathFrom(p, close) {\n    var d='M'+p[0][0]+','+p[0][1].toFixed(1);\n    for (var i=1;i<p.length;i++) d+=' L'+p[i][0].toFixed(1)+','+p[i][1].toFixed(1);\n    if (close) d+=' L320,96 L0,96 Z';\n    return d;\n  }\n  function sampleAt(p, t) { \/\/ t in [0, aN-1]\n    var i=Math.floor(t), f=t-i; if(i>=aN-1){i=aN-2;f=1;}\n    return [ p[i][0]+(p[i+1][0]-p[i][0])*f, p[i][1]+(p[i+1][1]-p[i][1])*f ];\n  }\n  var runT = 0;\n\n  \/* ---------- Donut: leichtes Atmen ---------- *\/\n  var ring1 = document.querySelector('.gf-ring--1');\n  var ring2 = document.querySelector('.gf-ring--2');\n  var C = 301.6, baseR1 = 0.68, baseR2 = 0.90;\n\n  \/* ---------- Haupt-Loop ---------- *\/\n  function loop(now) {\n    if (!running) return;\n    \/\/ Balken\n    for (var i=0;i<bars.length;i++){\n      var b=bars[i];\n      if (now>=b.next) retarget(b, now);\n      b.cur += (b.target - b.cur) * 0.022;\n      b.el.style.height = b.cur.toFixed(1) + '%';\n    }\n    \/\/ Area\n    var pts = areaPoints(now);\n    areaLine.setAttribute('d', pathFrom(pts, false));\n    areaFill.setAttribute('d', pathFrom(pts, true));\n    var last = pts[aN-1]; areaPt.setAttribute('cx', last[0]); areaPt.setAttribute('cy', last[1].toFixed(1));\n    runT += 0.022; if (runT > aN-1) runT = 0;\n    var rp = sampleAt(pts, runT);\n    areaRun.setAttribute('cx', rp[0].toFixed(1)); areaRun.setAttribute('cy', rp[1].toFixed(1));\n    \/\/ Donut atmen\n    var w = Math.sin(now*0.0016)*0.012;\n    if (ring1) ring1.style.strokeDashoffset = C*(1-(baseR1+w));\n    if (ring2) ring2.style.strokeDashoffset = C*(1-(baseR2+w*0.6));\n\n    raf = requestAnimationFrame(loop);\n  }\n\n  function staticRender() {\n    \/\/ Endzustand ohne Bewegung\n    document.querySelectorAll('.gf-kpi-num, .gf-donut-num, .gf-bignum').forEach(function(el){ el.textContent = fmt(el, realValue(el)); });\n    document.querySelectorAll('[data-spark]').forEach(function(s){ drawSpark(s, parseInt(s.getAttribute('data-spark'),10)); });\n    initBars(); bars.forEach(function(b){ b.el.style.height = b.target.toFixed(0)+'%'; });\n    var pts = areaPoints(1500);\n    areaLine.setAttribute('d', pathFrom(pts,false)); areaLine.style.strokeDashoffset='0';\n    areaFill.setAttribute('d', pathFrom(pts,true)); areaFill.style.opacity='1';\n    var last=pts[aN-1]; areaPt.setAttribute('cx',last[0]); areaPt.setAttribute('cy',last[1]); areaPt.style.opacity='1';\n    if (ring1) ring1.style.strokeDashoffset=C*(1-baseR1);\n    if (ring2) ring2.style.strokeDashoffset=C*(1-baseR2);\n    document.querySelector('.gf-prog-fill').style.width = '74%';\n  }\n\n  function start() {\n    if (started) return; started = true;\n    if (reduced) { staticRender(); return; }\n\n    \/\/ Intro\n    document.querySelectorAll('.gf-kpi-num').forEach(function(el){ countUp(el, function(){ liveTick(el); }); });\n    document.querySelectorAll('.gf-donut-num, .gf-bignum').forEach(function(el){ countUp(el); });\n    document.querySelectorAll('[data-spark]').forEach(function(s){ drawSpark(s, parseInt(s.getAttribute('data-spark'),10)); });\n\n    initBars();\n    areaLine.style.strokeDashoffset='0';\n    areaFill.style.opacity='1';\n    areaRun.style.opacity='1';\n    areaPt.style.opacity='1';\n    setTimeout(function(){ document.querySelector('.gf-prog-fill').style.width='74%'; }, 250);\n\n    running = true;\n    raf = requestAnimationFrame(loop);\n  }\n\n  \/\/ Sichtbarkeit: Loop pausieren wenn offscreen\n  if ('IntersectionObserver' in window) {\n    var io = new IntersectionObserver(function (entries) {\n      entries.forEach(function (e) {\n        if (e.isIntersecting) {\n          start();\n          if (!reduced && !running) { running = true; raf = requestAnimationFrame(loop); }\n        } else {\n          running = false;\n          if (raf) { cancelAnimationFrame(raf); raf = null; }\n        }\n      });\n    }, { threshold: 0.2 });\n    io.observe(hero);\n  } else { start(); }\n\n  \/\/ Fit\n  var rt;\n  window.addEventListener('resize', function(){ clearTimeout(rt); rt=setTimeout(fit,120); });\n  if (document.fonts && document.fonts.ready) document.fonts.ready.then(fit);\n  setTimeout(fit, 60);\n  fit();\n})();\n<\/script>\n<div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:26px;--awb-line-height:var(--awb-typography2-line-height);--awb-letter-spacing:var(--awb-typography2-letter-spacing);--awb-text-transform:none;--awb-margin-top:50px;--awb-margin-bottom:25px;--awb-text-font-family:var(--awb-typography2-font-family);--awb-text-font-weight:var(--awb-typography2-font-weight);--awb-text-font-style:var(--awb-typography2-font-style);\"><p>Campaigns on Meta and Google, planned and managed on an ongoing basis.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-bottom:100px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p>The Approach<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:48;line-height:var(--awb-typography1-line-height);\">Conversions rarely happen on the first click<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:80px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:16px;--awb-padding-right:48px;--awb-padding-bottom:16px;--awb-padding-left:48px;--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 75%));--awb-border-color-hover:var(--awb-color5);--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:4px;--awb-border-style:solid;--awb-width-large:33.3333333333%;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:48px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-transform:translateY(30px);--awb-transform-hover:translateY(0px);--awb-transform-parent-hover:translateY(0px);--awb-width-large:100%;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><svg id=\"gfi1-svg\" class=\"gfi-anim\" viewBox=\"0 0 96 96\" width=\"100%\" height=\"150\"\n         xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n      <style>\n        #gfi1-svg .l{ fill:#8AAAB7 }\n        #gfi1-svg .d{ fill:#2C545D }\n        #gfi1-svg .ping{ fill:none; stroke:#8AAAB7; stroke-width:1.5 }\n        #gfi1-svg .halo{ fill:none; stroke:#2C545D; stroke-width:1.4 }\n      <\/style>\n      <!-- Radar-Ping -->\n      <circle class=\"ping\" cx=\"48\" cy=\"48\" r=\"4\">\n        <animate attributeName=\"r\" values=\"4;42\" dur=\"3s\" repeatCount=\"indefinite\"\/>\n        <animate attributeName=\"opacity\" values=\"0.55;0\" dur=\"3s\" repeatCount=\"indefinite\"\/>\n      <\/circle>\n      <circle class=\"ping\" cx=\"48\" cy=\"48\" r=\"4\">\n        <animate attributeName=\"r\" values=\"4;42\" dur=\"3s\" begin=\"1.5s\" repeatCount=\"indefinite\"\/>\n        <animate attributeName=\"opacity\" values=\"0.55;0\" dur=\"3s\" begin=\"1.5s\" repeatCount=\"indefinite\"\/>\n      <\/circle>\n      <!-- gestreute Punkte -->\n      <circle class=\"l\" cx=\"22\" cy=\"24\" r=\"2.4\"\/>\n      <circle class=\"l\" cx=\"70\" cy=\"22\" r=\"2.4\"\/>\n      <circle class=\"l\" cx=\"82\" cy=\"44\" r=\"2.4\"\/>\n      <circle class=\"l\" cx=\"18\" cy=\"58\" r=\"2.4\"\/>\n      <circle class=\"l\" cx=\"60\" cy=\"80\" r=\"2.4\"\/>\n      <circle class=\"l\" cx=\"82\" cy=\"68\" r=\"2.4\"\/>\n      <circle class=\"l\" cx=\"38\" cy=\"16\" r=\"2.4\"\/>\n      <!-- die richtigen Punkte: dunkel + Pulse, nacheinander -->\n      <circle class=\"halo\" cx=\"34\" cy=\"40\" r=\"3\">\n        <animate attributeName=\"r\" values=\"3;10\" dur=\"2.4s\" begin=\"0s\" repeatCount=\"indefinite\"\/>\n        <animate attributeName=\"opacity\" values=\"0.6;0\" dur=\"2.4s\" begin=\"0s\" repeatCount=\"indefinite\"\/>\n      <\/circle>\n      <circle class=\"d\" cx=\"34\" cy=\"40\" r=\"3\"\/>\n      <circle class=\"halo\" cx=\"64\" cy=\"52\" r=\"3\">\n        <animate attributeName=\"r\" values=\"3;10\" dur=\"2.4s\" begin=\"0.8s\" repeatCount=\"indefinite\"\/>\n        <animate attributeName=\"opacity\" values=\"0.6;0\" dur=\"2.4s\" begin=\"0.8s\" repeatCount=\"indefinite\"\/>\n      <\/circle>\n      <circle class=\"d\" cx=\"64\" cy=\"52\" r=\"3\"\/>\n      <circle class=\"halo\" cx=\"48\" cy=\"68\" r=\"3\">\n        <animate attributeName=\"r\" values=\"3;10\" dur=\"2.4s\" begin=\"1.6s\" repeatCount=\"indefinite\"\/>\n        <animate attributeName=\"opacity\" values=\"0.6;0\" dur=\"2.4s\" begin=\"1.6s\" repeatCount=\"indefinite\"\/>\n      <\/circle>\n      <circle class=\"d\" cx=\"48\" cy=\"68\" r=\"3\"\/>\n    <\/svg><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom:16px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:24;line-height:1.6;\"><div style=\"text-align: center;\">Reaching the right People<\/div><\/h4><\/div><div class=\"fusion-text fusion-text-4\"><p style=\"text-align: center;\">First and foremost, it&#8217;s about visibility among the people for whom your offering is relevant. Not as many people as possible, but the right ones.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-transform:translateY(-20px);--awb-transform-hover:translateY(0px);--awb-transform-parent-hover:translateY(0px);--awb-filter:opacity(0%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-filter-parent-hover:opacity(100%);--awb-width-large:100%;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-bottom:0px;--awb-padding-left:0px;--button_accent_color:var(--awb-custom_color_3);--button_border_color:var(--awb-custom_color_3);--button_accent_hover_color:var(--awb-color4);--button_border_hover_color:var(--awb-color6);--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));\" target=\"_self\" data-hover=\"underline\" href=\"https:\/\/gunnarfey.com\/was-ist-performance-marketing\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">learn more<\/span><i class=\"awb-investment-arrow awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:16px;--awb-padding-right:48px;--awb-padding-bottom:16px;--awb-padding-left:48px;--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 75%));--awb-border-color-hover:var(--awb-color5);--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:4px;--awb-border-style:solid;--awb-width-large:33.3333333333%;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:48px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-transform:translateY(30px);--awb-transform-hover:translateY(0px);--awb-transform-parent-hover:translateY(0px);--awb-width-large:100%;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><svg id=\"gfi2-svg\" class=\"gfi-anim\" viewBox=\"0 0 96 96\" width=\"100%\" height=\"150\"\n         xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n      <style>\n        #gfi2-svg .l{ fill:#8AAAB7 }\n        #gfi2-svg .core{ fill:#2C545D }\n        #gfi2-svg .cap{ fill:none; stroke:#2C545D; stroke-width:1.6 }\n      <\/style>\n      <!-- Sammel-Ring -->\n      <circle class=\"cap\" cx=\"48\" cy=\"48\" r=\"20\">\n        <animate attributeName=\"r\" values=\"22;13;22\" keyTimes=\"0;0.5;1\" dur=\"4s\"\n                 calcMode=\"spline\" keySplines=\"0.4 0 0.2 1;0.4 0 0.2 1\" repeatCount=\"indefinite\"\/>\n        <animate attributeName=\"opacity\" values=\"0;0.85;0\" keyTimes=\"0;0.5;1\" dur=\"4s\" repeatCount=\"indefinite\"\/>\n      <\/circle>\n      <!-- Kern beim Buendeln -->\n      <circle class=\"core\" cx=\"48\" cy=\"48\" r=\"0\">\n        <animate attributeName=\"r\" values=\"0;3.2;0\" keyTimes=\"0;0.5;1\" dur=\"4s\" repeatCount=\"indefinite\"\/>\n      <\/circle>\n      <!-- 8 Punkte: gestreut -> Cluster -> gestreut -->\n      <circle class=\"l\" cx=\"48\" cy=\"48\" r=\"2.6\"><animateTransform attributeName=\"transform\" type=\"translate\" values=\"-26,-22;-4.7,-4;-26,-22\" keyTimes=\"0;0.5;1\" dur=\"4s\" calcMode=\"spline\" keySplines=\"0.4 0 0.2 1;0.4 0 0.2 1\" repeatCount=\"indefinite\"\/><\/circle>\n      <circle class=\"l\" cx=\"48\" cy=\"48\" r=\"2.6\"><animateTransform attributeName=\"transform\" type=\"translate\" values=\"24,-26;4.3,-4.7;24,-26\" keyTimes=\"0;0.5;1\" dur=\"4s\" calcMode=\"spline\" keySplines=\"0.4 0 0.2 1;0.4 0 0.2 1\" repeatCount=\"indefinite\"\/><\/circle>\n      <circle class=\"l\" cx=\"48\" cy=\"48\" r=\"2.6\"><animateTransform attributeName=\"transform\" type=\"translate\" values=\"30,-2;5.4,-0.4;30,-2\" keyTimes=\"0;0.5;1\" dur=\"4s\" calcMode=\"spline\" keySplines=\"0.4 0 0.2 1;0.4 0 0.2 1\" repeatCount=\"indefinite\"\/><\/circle>\n      <circle class=\"l\" cx=\"48\" cy=\"48\" r=\"2.6\"><animateTransform attributeName=\"transform\" type=\"translate\" values=\"28,22;5,4;28,22\" keyTimes=\"0;0.5;1\" dur=\"4s\" calcMode=\"spline\" keySplines=\"0.4 0 0.2 1;0.4 0 0.2 1\" repeatCount=\"indefinite\"\/><\/circle>\n      <circle class=\"l\" cx=\"48\" cy=\"48\" r=\"2.6\"><animateTransform attributeName=\"transform\" type=\"translate\" values=\"4,30;0.7,5.4;4,30\" keyTimes=\"0;0.5;1\" dur=\"4s\" calcMode=\"spline\" keySplines=\"0.4 0 0.2 1;0.4 0 0.2 1\" repeatCount=\"indefinite\"\/><\/circle>\n      <circle class=\"l\" cx=\"48\" cy=\"48\" r=\"2.6\"><animateTransform attributeName=\"transform\" type=\"translate\" values=\"-22,26;-4,4.7;-22,26\" keyTimes=\"0;0.5;1\" dur=\"4s\" calcMode=\"spline\" keySplines=\"0.4 0 0.2 1;0.4 0 0.2 1\" repeatCount=\"indefinite\"\/><\/circle>\n      <circle class=\"l\" cx=\"48\" cy=\"48\" r=\"2.6\"><animateTransform attributeName=\"transform\" type=\"translate\" values=\"-30,4;-5.4,0.7;-30,4\" keyTimes=\"0;0.5;1\" dur=\"4s\" calcMode=\"spline\" keySplines=\"0.4 0 0.2 1;0.4 0 0.2 1\" repeatCount=\"indefinite\"\/><\/circle>\n      <circle class=\"l\" cx=\"48\" cy=\"48\" r=\"2.6\"><animateTransform attributeName=\"transform\" type=\"translate\" values=\"-6,-30;-1.1,-5.4;-6,-30\" keyTimes=\"0;0.5;1\" dur=\"4s\" calcMode=\"spline\" keySplines=\"0.4 0 0.2 1;0.4 0 0.2 1\" repeatCount=\"indefinite\"\/><\/circle>\n    <\/svg><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom:16px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:24;line-height:1.6;\"><div style=\"text-align: center;\">Pooling Interests<\/div><\/h4><\/div><div class=\"fusion-text fusion-text-5\"><p style=\"text-align: center;\">This reach translates into specific target audiences. Those who have already shown interest are targeted again, rather than being lost to wastage.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-transform:translateY(-20px);--awb-transform-hover:translateY(0px);--awb-transform-parent-hover:translateY(0px);--awb-filter:opacity(0%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-filter-parent-hover:opacity(100%);--awb-width-large:100%;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-bottom:0px;--awb-padding-left:0px;--button_accent_color:var(--awb-custom_color_3);--button_border_color:var(--awb-custom_color_3);--button_accent_hover_color:var(--awb-color4);--button_border_hover_color:var(--awb-color6);--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));\" target=\"_self\" data-hover=\"underline\" href=\"https:\/\/gunnarfey.com\/was-ist-performance-marketing\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">learn more<\/span><i class=\"awb-investment-arrow awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:16px;--awb-padding-right:48px;--awb-padding-bottom:16px;--awb-padding-left:48px;--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color4-h),var(--awb-color4-s),var(--awb-color4-l),calc(var(--awb-color4-a) - 75%));--awb-border-color-hover:var(--awb-color5);--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:4px;--awb-border-style:solid;--awb-width-large:33.3333333333%;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:48px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-transform:translateY(30px);--awb-transform-hover:translateY(0px);--awb-transform-parent-hover:translateY(0px);--awb-width-large:100%;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><svg id=\"gfi3-svg\" class=\"gfi-anim\" viewBox=\"0 0 96 96\" width=\"100%\" height=\"150\"\n         xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n      <style>\n        #gfi3-svg .fl{ fill:none; stroke:#8AAAB7; stroke-width:2.4; stroke-linecap:round; stroke-linejoin:round }\n        #gfi3-svg .l{ fill:#8AAAB7 }\n        #gfi3-svg .d{ fill:#2C545D }\n        #gfi3-svg .halo{ fill:none; stroke:#2C545D; stroke-width:1.6 }\n      <\/style>\n      <!-- Trichter -->\n      <path class=\"fl\" d=\"M24 26 L72 26\"\/>\n      <path class=\"fl\" d=\"M24 26 L44 56 L44 70\"\/>\n      <path class=\"fl\" d=\"M72 26 L52 56 L52 70\"\/>\n      <!-- einfliessende Reichweite -->\n      <circle class=\"l\" cx=\"30\" cy=\"20\" r=\"2.3\">\n        <animate attributeName=\"cx\" values=\"30;48\" dur=\"2s\" repeatCount=\"indefinite\"\/>\n        <animate attributeName=\"cy\" values=\"20;55\" dur=\"2s\" repeatCount=\"indefinite\"\/>\n        <animate attributeName=\"opacity\" values=\"1;1;0\" keyTimes=\"0;0.6;1\" dur=\"2s\" repeatCount=\"indefinite\"\/>\n      <\/circle>\n      <circle class=\"l\" cx=\"66\" cy=\"20\" r=\"2.3\">\n        <animate attributeName=\"cx\" values=\"66;48\" dur=\"2s\" begin=\"0.5s\" repeatCount=\"indefinite\"\/>\n        <animate attributeName=\"cy\" values=\"20;55\" dur=\"2s\" begin=\"0.5s\" repeatCount=\"indefinite\"\/>\n        <animate attributeName=\"opacity\" values=\"1;1;0\" keyTimes=\"0;0.6;1\" dur=\"2s\" begin=\"0.5s\" repeatCount=\"indefinite\"\/>\n      <\/circle>\n      <circle class=\"l\" cx=\"40\" cy=\"18\" r=\"2.3\">\n        <animate attributeName=\"cx\" values=\"40;48\" dur=\"2s\" begin=\"1s\" repeatCount=\"indefinite\"\/>\n        <animate attributeName=\"cy\" values=\"18;55\" dur=\"2s\" begin=\"1s\" repeatCount=\"indefinite\"\/>\n        <animate attributeName=\"opacity\" values=\"1;1;0\" keyTimes=\"0;0.6;1\" dur=\"2s\" begin=\"1s\" repeatCount=\"indefinite\"\/>\n      <\/circle>\n      <circle class=\"l\" cx=\"58\" cy=\"18\" r=\"2.3\">\n        <animate attributeName=\"cx\" values=\"58;48\" dur=\"2s\" begin=\"1.5s\" repeatCount=\"indefinite\"\/>\n        <animate attributeName=\"cy\" values=\"18;55\" dur=\"2s\" begin=\"1.5s\" repeatCount=\"indefinite\"\/>\n        <animate attributeName=\"opacity\" values=\"1;1;0\" keyTimes=\"0;0.6;1\" dur=\"2s\" begin=\"1.5s\" repeatCount=\"indefinite\"\/>\n      <\/circle>\n      <!-- Conversion: ein Punkt, pulsiert -->\n      <circle class=\"halo\" cx=\"48\" cy=\"68\" r=\"3\">\n        <animate attributeName=\"r\" values=\"3;13\" dur=\"2s\" repeatCount=\"indefinite\"\/>\n        <animate attributeName=\"opacity\" values=\"0.6;0\" dur=\"2s\" repeatCount=\"indefinite\"\/>\n      <\/circle>\n      <circle class=\"d\" cx=\"48\" cy=\"68\" r=\"3.4\"\/>\n    <\/svg><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom:16px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:24;line-height:1.6;\"><div style=\"text-align: center;\"><span style=\"font-family: var(--h4_typography-font-family); font-size: 1em; font-style: var(--h4_typography-font-style,normal); font-weight: var(--h4_typography-font-weight); letter-spacing: var(--h4_typography-letter-spacing);\">Conversion<\/span><\/div><\/h4><\/div><div class=\"fusion-text fusion-text-6\"><p style=\"text-align: center;\">In the final step, conversion is what counts. The budget is allocated to the stage where the decision is about to be made, and that\u2019s exactly where it has the greatest impact.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-transform:translateY(-20px);--awb-transform-hover:translateY(0px);--awb-transform-parent-hover:translateY(0px);--awb-filter:opacity(0%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-filter-parent-hover:opacity(100%);--awb-width-large:100%;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-bottom:0px;--awb-padding-left:0px;--button_accent_color:var(--awb-custom_color_3);--button_border_color:var(--awb-custom_color_3);--button_accent_hover_color:var(--awb-color4);--button_border_hover_color:var(--awb-color6);--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color_hover:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));\" target=\"_self\" data-hover=\"underline\" href=\"https:\/\/gunnarfey.com\/was-ist-performance-marketing\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">learn more<\/span><i class=\"awb-investment-arrow awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: #000000;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:84px;--awb-padding-bottom:84px;--awb-background-color:var(--awb-color5);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 24px );margin-left: calc(-24px \/ 2 );margin-right: calc(-24px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:12px;--awb-padding-left:12px;--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-bg-size:cover;--awb-width-large:100%;--awb-spacing-right-large:calc( 0.03 * calc( 100% - 24px ) );--awb-margin-bottom-large:0px;--awb-spacing-left-large:12px;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0.036 * calc( 100% - 24px ) );--awb-margin-bottom-medium:48px;--awb-spacing-left-medium:12px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12px;--awb-spacing-left-small:12px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:0px;--awb-margin-bottom:16px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:22px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Plus Jakarta Sans&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:-0.02em;text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:22;--minFontSize:22;line-height:1.2;\"><div style=\"text-align: left;\">Services<\/div><\/h2><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-bottom:14px;width:100%;max-width:48px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:15px;--awb-amount:14px;--awb-sep-color:var(--awb-color1);border-color:var(--awb-color1);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:16px;--awb-line-height:1.5em;--awb-letter-spacing:0.006em;--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color1);--awb-margin-bottom:24px;--awb-text-font-family:&quot;Plus Jakarta Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p style=\"text-align: left;\">Performance marketing\u2014from planning to ongoing optimization. Clearly defined services focused on results, not just reach.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:24px;--awb-padding-right:24px;--awb-padding-bottom:24px;--awb-padding-left:24px;--awb-overflow:hidden;--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-box-shadow:0px 3px 8px -1px rgba(14,39,88,0.08);;--awb-border-radius:6px 6px 6px 6px;--awb-transform:scaleX(1.00) scaleY(1);--awb-transform-hover:scaleX(1.01) scaleY(1.01);--awb-width-large:33.3333333333%;--awb-spacing-right-large:12px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:12px;--awb-width-medium:33.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:12px;--awb-spacing-left-medium:12px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12px;--awb-spacing-left-small:12px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><svg id=\"gfl-meta\" viewBox=\"0 0 96 96\" width=\"100%\" height=\"150\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n          <style>\n            #gfl-meta .l{ fill:none; stroke:#8AAAB7; stroke-width:2.4 }\n            #gfl-meta .d{ fill:none; stroke:#2C545D; stroke-width:2.4 }\n            #gfl-meta .sl{ fill:#8AAAB7 } #gfl-meta .sd{ fill:#2C545D }\n          <\/style>\n          <!-- Variante A (light) -->\n          <rect class=\"l\" x=\"10\" y=\"26\" width=\"32\" height=\"30\" rx=\"6\"\/>\n          <rect class=\"sl\" x=\"16\" y=\"48\" width=\"20\" height=\"3\" rx=\"1.5\"\/>\n          <circle class=\"sl\" cx=\"20\" cy=\"36\" r=\"3\"\/>\n          <!-- Gewinner-Halo -->\n          <rect x=\"52\" y=\"24\" width=\"36\" height=\"34\" rx=\"8\" fill=\"none\" stroke=\"#2C545D\" stroke-width=\"1.4\">\n            <animate attributeName=\"opacity\" values=\"0;0.5;0\" keyTimes=\"0;0.5;1\" dur=\"2.4s\" repeatCount=\"indefinite\"\/>\n            <animate attributeName=\"width\" values=\"36;40;36\" keyTimes=\"0;0.5;1\" dur=\"2.4s\" repeatCount=\"indefinite\"\/>\n            <animate attributeName=\"height\" values=\"34;38;34\" keyTimes=\"0;0.5;1\" dur=\"2.4s\" repeatCount=\"indefinite\"\/>\n            <animate attributeName=\"x\" values=\"52;50;52\" keyTimes=\"0;0.5;1\" dur=\"2.4s\" repeatCount=\"indefinite\"\/>\n            <animate attributeName=\"y\" values=\"24;22;24\" keyTimes=\"0;0.5;1\" dur=\"2.4s\" repeatCount=\"indefinite\"\/>\n          <\/rect>\n          <!-- Gewinner (dark) -->\n          <rect class=\"d\" x=\"54\" y=\"26\" width=\"32\" height=\"30\" rx=\"6\"\/>\n          <rect class=\"sd\" x=\"60\" y=\"48\" width=\"20\" height=\"3\" rx=\"1.5\"\/>\n          <circle class=\"sd\" cx=\"70\" cy=\"37\" r=\"3.4\">\n            <animate attributeName=\"r\" values=\"3.4;4.2;3.4\" keyTimes=\"0;0.5;1\" dur=\"2.4s\" repeatCount=\"indefinite\"\/>\n          <\/circle>\n          <!-- Budget fliesst zum Gewinner -->\n          <circle class=\"sl\" r=\"2.4\"><animateMotion path=\"M26,54 Q48,76 70,48\" dur=\"1.8s\" repeatCount=\"indefinite\"\/><animate attributeName=\"opacity\" values=\"0;1;1;0\" keyTimes=\"0;0.15;0.7;1\" dur=\"1.8s\" repeatCount=\"indefinite\"\/><\/circle>\n          <circle class=\"sl\" r=\"2.4\"><animateMotion path=\"M26,54 Q48,76 70,48\" dur=\"1.8s\" begin=\"0.6s\" repeatCount=\"indefinite\"\/><animate attributeName=\"opacity\" values=\"0;1;1;0\" keyTimes=\"0;0.15;0.7;1\" dur=\"1.8s\" begin=\"0.6s\" repeatCount=\"indefinite\"\/><\/circle>\n          <circle class=\"sl\" r=\"2.4\"><animateMotion path=\"M26,54 Q48,76 70,48\" dur=\"1.8s\" begin=\"1.2s\" repeatCount=\"indefinite\"\/><animate attributeName=\"opacity\" values=\"0;1;1;0\" keyTimes=\"0;0.15;0.7;1\" dur=\"1.8s\" begin=\"1.2s\" repeatCount=\"indefinite\"\/><\/circle>\n        <\/svg><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.4;\"><div style=\"text-align: center;\"><span style=\"font-family: var(--h3_typography-font-family); font-size: 1em; font-style: var(--h3_typography-font-style,normal); font-weight: var(--h3_typography-font-weight); letter-spacing: var(--h3_typography-letter-spacing); text-transform: var(--h3_typography-text-transform);\">Meta Ads<\/span><\/div><\/h3><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:16;--minFontSize:16;line-height:1.6;\"><div style=\"text-align: center;\"><span style=\"font-family: var(--h6_typography-font-family); font-size: 1em; font-style: var(--h6_typography-font-style,normal); font-weight: var(--h6_typography-font-weight); letter-spacing: var(--h6_typography-letter-spacing);\">Facebook and Instagram<\/span><\/div><\/h6><\/div><div class=\"fusion-text fusion-text-8\"><p style=\"text-align: center;\">Campaigns\u2014from target audiences to creative assets to ongoing optimization. I test what works and reallocate the budget to where it delivers results.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:24px;--awb-padding-right:24px;--awb-padding-bottom:24px;--awb-padding-left:24px;--awb-overflow:hidden;--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-box-shadow:0px 3px 8px -1px rgba(14,39,88,0.08);;--awb-border-radius:6px 6px 6px 6px;--awb-transform:scaleX(1) scaleY(1);--awb-transform-hover:scaleX(1.01) scaleY(1.01);--awb-width-large:33.3333333333%;--awb-spacing-right-large:12px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:12px;--awb-width-medium:33.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:12px;--awb-spacing-left-medium:12px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12px;--awb-spacing-left-small:12px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><svg id=\"gfl-google\" viewBox=\"0 0 96 96\" width=\"100%\" height=\"150\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n          <style>\n            #gfl-google .bar{ fill:none; stroke:#8AAAB7; stroke-width:2.4 }\n            #gfl-google .mag{ fill:none; stroke:#2C545D; stroke-width:2.4; stroke-linecap:round }\n            #gfl-google .res{ fill:#DCE6EA } #gfl-google .sl{ fill:#8AAAB7 } #gfl-google .sd{ fill:#2C545D }\n          <\/style>\n          <!-- Suchfeld -->\n          <rect class=\"bar\" x=\"12\" y=\"17\" width=\"54\" height=\"15\" rx=\"7.5\"\/>\n          <!-- Tippen -->\n          <circle class=\"sl\" cy=\"24.5\" r=\"1.8\">\n            <animate attributeName=\"cx\" values=\"20;58;20\" keyTimes=\"0;0.5;1\" dur=\"3s\" repeatCount=\"indefinite\"\/>\n          <\/circle>\n          <!-- Lupe -->\n          <circle class=\"mag\" cx=\"71\" cy=\"25\" r=\"6\"\/>\n          <line class=\"mag\" x1=\"76\" y1=\"30\" x2=\"82\" y2=\"36\"\/>\n          <!-- Treffer -->\n          <rect class=\"res\" x=\"12\" y=\"44\" width=\"56\" height=\"9\" rx=\"4\">\n            <animate attributeName=\"fill\" values=\"#DCE6EA;#2C545D;#DCE6EA\" keyTimes=\"0;0.5;1\" dur=\"3s\" repeatCount=\"indefinite\"\/>\n          <\/rect>\n          <circle cx=\"17.5\" cy=\"48.5\" r=\"2.6\">\n            <animate attributeName=\"fill\" values=\"#8AAAB7;#FFFFFF;#8AAAB7\" keyTimes=\"0;0.5;1\" dur=\"3s\" repeatCount=\"indefinite\"\/>\n          <\/circle>\n          <rect class=\"res\" x=\"12\" y=\"58\" width=\"44\" height=\"9\" rx=\"4\"\/>\n          <rect class=\"res\" x=\"12\" y=\"72\" width=\"50\" height=\"9\" rx=\"4\"\/>\n        <\/svg><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.4;\"><div style=\"text-align: center;\"><span style=\"font-family: var(--h3_typography-font-family); font-size: 1em; font-style: var(--h3_typography-font-style,normal); font-weight: var(--h3_typography-font-weight); letter-spacing: var(--h3_typography-letter-spacing); text-transform: var(--h3_typography-text-transform);\">Google Ads<\/span><\/div><\/h3><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:16;--minFontSize:16;line-height:1.6;\"><div style=\"text-align: center;\"><span style=\"font-family: var(--h6_typography-font-family); font-size: 1em; font-style: var(--h6_typography-font-style,normal); font-weight: var(--h6_typography-font-weight); letter-spacing: var(--h6_typography-letter-spacing);\">Search and YouTube<\/span><\/div><\/h6><\/div><div class=\"fusion-text fusion-text-9\"><p style=\"text-align: center;\">Visible exactly when someone is searching for your offer or is about to make a decision. Includes properly set up conversion tracking.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:24px;--awb-padding-right:24px;--awb-padding-bottom:24px;--awb-padding-left:24px;--awb-overflow:hidden;--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-box-shadow:0px 3px 8px -1px rgba(14,39,88,0.08);;--awb-border-radius:6px 6px 6px 6px;--awb-transform:scaleX(1) scaleY(1);--awb-transform-hover:scaleX(1.01) scaleY(1.01);--awb-width-large:33.3333333333%;--awb-spacing-right-large:12px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:12px;--awb-width-medium:33.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:12px;--awb-spacing-left-medium:12px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12px;--awb-spacing-left-small:12px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><svg id=\"gfl-track\" viewBox=\"0 0 64 64\" width=\"100%\" height=\"150\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n        <style>\n          #gfl-track .ax{ fill:none; stroke:#8AAAB7; stroke-width:2 }\n          #gfl-track .ln{ fill:none; stroke:#2C545D; stroke-width:2.6; stroke-linecap:round; stroke-linejoin:round }\n          #gfl-track .pt{ fill:#2C545D }\n        <\/style>\n        <path class=\"ax\" d=\"M12 12 L12 52 L54 52\"\/>\n        <path class=\"ln\" d=\"M14 44 L26 36 L36 40 L52 18\">\n          <animate attributeName=\"stroke-dasharray\" values=\"0 80;80 0\" dur=\"1.6s\" fill=\"freeze\" begin=\"0s\"\/>\n        <\/path>\n        <circle class=\"pt\" cx=\"52\" cy=\"18\" r=\"3.2\">\n          <animate attributeName=\"r\" values=\"3.2;5;3.2\" dur=\"1.8s\" repeatCount=\"indefinite\"\/>\n          <animate attributeName=\"opacity\" values=\"1;0.4;1\" dur=\"1.8s\" repeatCount=\"indefinite\"\/>\n        <\/circle>\n      <\/svg><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.4;\"><div style=\"text-align: center;\"><span style=\"font-family: var(--h3_typography-font-family); font-size: 1em; font-style: var(--h3_typography-font-style,normal); font-weight: var(--h3_typography-font-weight); letter-spacing: var(--h3_typography-letter-spacing); text-transform: var(--h3_typography-text-transform);\">Tracking<\/span><\/div><\/h3><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h6 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:16;--minFontSize:16;line-height:1.6;\"><div style=\"text-align: center;\"><span style=\"font-family: var(--h6_typography-font-family); font-size: 1em; font-style: var(--h6_typography-font-style,normal); font-weight: var(--h6_typography-font-weight); letter-spacing: var(--h6_typography-letter-spacing);\">and Analytics<\/span><\/div><\/h6><\/div><div class=\"fusion-text fusion-text-10\"><p style=\"text-align: center;\">Without accurate tracking, performance marketing is just guesswork. For me, tracking and reporting are part of the job\u2014not an extra charge. You can see the impact of your budget at any time.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:50px;--awb-spacing-right-large:12px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:12px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:12px;--awb-spacing-left-medium:12px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12px;--awb-spacing-left-small:12px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:6px;--button-border-radius-top-right:6px;--button-border-radius-bottom-right:6px;--button-border-radius-bottom-left:6px;--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:17px;--button_line_height:1.32em;--button_typography-letter-spacing:0.01em;--button_typography-font-family:&quot;Plus Jakarta Sans&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" href=\"mailto:mail@gunnarfey.com\"><i class=\"fa-envelope-open fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contact<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: hsla(var(--awb-custom_color_3-h),var(--awb-custom_color_3-s),calc(var(--awb-custom_color_3-l) + 10%),var(--awb-custom_color_3-a));--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:130px;--awb-background-color:var(--awb-custom_color_1);--awb-background-image:linear-gradient(180deg, var(--awb-color4) 0%,var(--awb-color5) 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 130px );margin-left: calc(-130px \/ 2 );margin-right: calc(-130px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:56%;--awb-spacing-right-large:65px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:65px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:65px;--awb-spacing-left-medium:65px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:65px;--awb-margin-bottom-small:80px;--awb-spacing-left-small:65px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography2-font-size);--awb-line-height:var(--awb-typography2-line-height);--awb-letter-spacing:var(--awb-typography2-letter-spacing);--awb-text-transform:none;--awb-text-color:var(--awb-color1);--awb-margin-bottom:12px;--awb-text-font-family:var(--awb-typography2-font-family);--awb-text-font-weight:var(--awb-typography2-font-weight);--awb-text-font-style:var(--awb-typography2-font-style);\"><p>About Me<\/p>\n<\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:32px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:48;line-height:var(--awb-typography1-line-height);\">From Entrepreneur to Specialist<\/h2><\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ffffff;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:24;line-height:1.6;\">I am a freelance performance marketing specialist based in Kiel.<\/h4><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:48px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 80%));border-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 80%));border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-12 fusion-text-no-margin\" style=\"--awb-text-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 25%));--awb-margin-right:16px;--awb-margin-bottom:52px;\"><p>Before I started managing campaigns for others, I helped build and ran my own brand in the consumer goods sector for several years. Accounting, logistics, marketing, and finance\u2014all of that was my responsibility. So I know not just from theory, but from personal experience, what it means when an advertising budget comes out of your own pocket and has to add up at the end of the month.<\/p>\n<p>I bring this perspective to every project. I don&#8217;t just look at clicks and impressions; I look at what a campaign ultimately delivers.<\/p>\n<p>My reporting remains honest even when the numbers are inconvenient. I\u2019d rather show you where a platform is overvaluing itself than give you numbers that look good but mean nothing.<\/p>\n<p>If you&#8217;re looking for someone who understands how a business works\u2014and not just how an ad looks\u2014then we&#8217;re probably a good fit.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:92px;--awb-padding-right:80px;--awb-padding-bottom:92px;--awb-bg-size:cover;--awb-width-large:44%;--awb-spacing-right-large:65px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:65px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:65px;--awb-spacing-left-medium:65px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:65px;--awb-spacing-left-small:65px;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 130px ) !important;max-width:calc( 100% + 130px ) !important;margin-left: calc(-130px \/ 2 );margin-right: calc(-130px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-spacing-right-large:65px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:65px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:65px;--awb-spacing-left-medium:65px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:65px;--awb-spacing-left-small:65px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 165;--awb-object-position:52% 3%;--awb-mask-url: 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