Performance & Social Media Marketing

Outreach that pays off.converts.works.

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Campaigns on Meta and Google, planned and managed on an ongoing basis.

The Approach

Conversions rarely happen on the first click

Reaching the right People

First and foremost, it’s about visibility among the people for whom your offering is relevant. Not as many people as possible, but the right ones.

Pooling Interests

This reach translates into specific target audiences. Those who have already shown interest are targeted again, rather than being lost to wastage.

Conversion

In the final step, conversion is what counts. The budget is allocated to the stage where the decision is about to be made, and that’s exactly where it has the greatest impact.

Services

Performance marketing—from planning to ongoing optimization. Clearly defined services focused on results, not just reach.

Meta Ads

Facebook and Instagram

Campaigns—from target audiences to creative assets to ongoing optimization. I test what works and reallocate the budget to where it delivers results.

Google Ads

Search and YouTube

Visible exactly when someone is searching for your offer or is about to make a decision. Includes properly set up conversion tracking.

Tracking

and Analytics

Without accurate tracking, performance marketing is just guesswork. For me, tracking and reporting are part of the job—not an extra charge. You can see the impact of your budget at any time.

About Me

From Entrepreneur to Specialist

I am a freelance performance marketing specialist based in Kiel.

Before I started managing campaigns for others, I helped build and ran my own brand in the consumer goods sector for several years. Accounting, logistics, marketing, and finance—all of that was my responsibility. So I know not just from theory, but from personal experience, what it means when an advertising budget comes out of your own pocket and has to add up at the end of the month.

I bring this perspective to every project. I don’t just look at clicks and impressions; I look at what a campaign ultimately delivers.

My reporting remains honest even when the numbers are inconvenient. I’d rather show you where a platform is overvaluing itself than give you numbers that look good but mean nothing.

If you’re looking for someone who understands how a business works—and not just how an ad looks—then we’re probably a good fit.

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